Are you looking to start a blog in Nigeria this year and want to know which niche to focus on?
Well, you are not alone.
Approximately 2,000 blogs are launched in Nigeria every year, and most of these bloggers write on popular Nigerian topics.
In fact, if you will be targeting a Nigerian audience, then it makes sense to write on topics that are highly demanded in Nigeria.
So, in this post, we’ll be looking at some top blog Niches for Nigerian bloggers looking to start a new blog for a local audience.
This is not an exhaustive list, but should give you some ideas on what type of content to write and where to focus your content marketing effort.
Let’s get right to it.
Product Reviews
Nigeria has a strong consumer culture, and consumers are always looking online for reviews on products and services.
You could start a blog that reviews popular products or a website that curates customers feedback on products and services.
I remember running a popular Nigerian product review blog back in 2021, and a lot of my audience trusted my review and enjoyed my articles so much that they even encouraged me to review other products and services they wanted to try out.
That’s the power a trusted blog can have in the product review niche.
Celebrity Gossips
There are many stories about Nigerian bloggers who have built popular blogs that are focused on celebrity gossip.
People like Linda Ikeji, Tunde Ednut, and even Instablog9ja.
In fact, the most popular bloggers in Nigeria are celebrity bloggers and are known to be pioneers of the blogging industry in Nigeria.
If you enjoy sharing news updates on celebrities, popular people and events, then this could be the blogging niche for you.
Career Development
Nigeria has a high youth population that are actively looking to advance their career via skills acquisition, training, and empowerment schemes.
This is an opportunity to build a blog on career development that caters to this need and attracts a loyal following.
Some sub-niche focus areas in career development include:
- Job Application
- Resume Writing
- Digital Skills acquisition
- Freelancing & Remote work
Emerging Tech
Nigeria’s technology ecosystem has witnessed an unprecedented boom ever since 2015 when tech startup companies like Paystack and Andela got accepted into Ycombinator, a renowned world global tech accelerator.
Ever since then, several tech startups in Nigeria have gained admission into Ycombinator, received financial backing, and made successful exits.
So, what does this mean for bloggers?
This means that the industry is open to content creators who can create content on emerging tech, tech events, and innovative tech products that are entering the Nigerian market.
They could also focus on creating content on products in emerging industries like renewable energy and artificial intelligence.
Personal Finance
Nigerians are conscious of their money and want to learn how to make, manage, and invest it.
So, a blog on personal finance can thrive in Nigeria.
In fact, many Nigerian bloggers incorporate personal finance articles into their blogs to capture an audience that is interested in finance topics.
However, due to YMYL requirements, it’s important to have the requisite experience and certifications to be able to produce high-quality personal finance content.
Health & Dieting
Another YMYL niche that many Nigerians are quite interested in.
With a rich culture that boasts of a wide variety of foods and drinks, Nigerians have a keen interest for the type of food they eat.
In fact, they sometimes relate their diet to the quality of their health, and consume a lot of information relating to that.
So, a blog of health and dieting, especially with a local context can attract keen followers looking for new ideas to improve their health and diet.
You however, have to be a certified health professional in a relevant field to start a blog that is focused on health and dieting.
Education & Scholarship
The education niche is one of the most popular niches in the Nigerian blogosphere.
With over 1 million students sitting for the WAEC examination, and approximately 2 million students sitting for the JAMB examination annually, millions of students search the web for relevant information on education matters such as school admission, scholarships, examinations, etc.
A blog on education and scholarships could be a vital resource that provides relevant information to help Nigerian students advance in their academics.
Relationship & Lifestyle
The relationship and lifestyle niche is regarded as an evergreen niche with opportunities for creating content, platforms, and products that cater for people who are looking to start dating or get married.
If you have experience with dating and marriage in the Nigerian context, then you could start a blog in that niche and share your experience.
If you are passionate about this niche but do not have enough experience, you could build niche platforms like relationship forums, dating apps, and social networks that help other people share their experiences and network with others.
Agriculture & Agribusiness
With the rise in food prices and new opportunities in agro export, many Nigerians are now looking towards agriculture for subsistence and as a veritable business opportunity.
If you have relevant experience with agriculture, then you can share your experience via a blog and attract an audience.
Some areas to focus your content include snail farming, poultry, catfish farming, farming for beginners or home farmers, agro export guides, etc.
Travel & Tourism
I’m of the opinion that Nigerians are nomadic in nature. We love to travel and explore places.
Personally, in the last 5 years, I’ve lived in 3 states, and am looking to travel again next year.
Nigerians are just like that, and that presents opportunities for travel and tourism content creators to create content about new places, adventures, and travel opportunities.
Final Thoughts
This list is not exhaustive, but could be used as a guide to find a niche where you can thrive as a blogger.
More so, I recommend looking inwards when trying to find a niche for your blog. Your experience, your expertise, your passion could provide cues for the type of content you should write about.
If you are well-traveled and enjoy traveling, then starting a travel vlog makes sense.
If you are foodie and like to experiment with recipes, then you should look more towards starting a recipe blog.
The list goes on and on, but my point is that you should choose a blog niche from a position of strength, not just based on interest or niche popularity.
FAQs on Niches for Blogging in Nigeria
Which Niche is Best for Beginner Bloggers?
I still maintain that the best blog niche to start with, whether as a beginner blogger or expert blogger is one where you have some experience.
With that, you can provide useful content and also come up with new content.as you gain more experience in the niche.
Can I start a Blog on Social Media?
Of course, you can start a blog on social media if you have the right audience for it. Your social media interactions could also inspire your blog niche, as you can start blogging on topics that you already engage with on social media.
Can I Blog on Different Niches?
Of course, you can blog on different niches. However, it is best to find niches that are closely related so as to attract a common audience and grow your viewership.
